What's in store

Cathy Jett is the business editor at The Free Lance-Star, and specializes in covering the area's retail scene. You can email her at

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Heather Boutique to hold its first Window Event on Saturday

A downtown Fredericksburg shop will be displaying more than just merchandise in one of its two windows on Saturday.

Costumed dancers from Avery Ballet will be posing at Heather Boutique, 721 Caroline St., for the shop’s first Window Event from 10:30 a.m. to 5:30 p.m.

Heather Stapleton, who owns the boutique with her husband, said the events will help promote local businesses and civic groups as well as attract shoppers.

Tomorrow, one or two of Avery Ballet’s students will be posing in the window for an hour at a time.

“It will be just like a picture,” said Lisa Snape Avery, who owns the ballet studio at  810 Caroline St. “The community hears our name and it promotes her store. I’m really excited, I think it’s going to be really good.”

Avery Ballet students also will appear in the University of Mary Washington’s Philharmonic Orchestra’s “Holiday POPS! The Magic of Christmas” concert at 7:30 p.m. Dec. 6 in Dodd Auditorium, and in Avery’s “Winter Holiday Dances” performances Dec. 14 to 16 at the studio.

Heather Boutique’s next, as yet unscheduled, Window Event will promote Dress a Girl Around the Word, which seeks donations of time and fabric to make clothing out of pillow cases for poor girls. The dresses help build recipients’self-confidence by showing that they’re worthy of love and respect, according to the organization’s website.

Businesses and groups can call Heather Boutique at 540/368-3040 if they are interested in being featured in one of its windows.