What's in store

Cathy Jett is the business editor at The Free Lance-Star, and specializes in covering the area's retail scene. You can email her at

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Barnes & Noble to open Nov. 7 in Central Park

A Barnes & Noble will hold its grand opening from 9 a.m. to 10 p.m. Nov. 7 in the former Borders location in Central Park shopping center.

This will be the first Barnes & Noble store in the Fredericksburg area.

It will have more than 60,000 books, plus newsstand titles, DVDs, gift items, a NOOK Boutique, an educational toys and games department and a café featuring Starbucks coffee and The Cheesecake Factory bakery items.

Students from Hugh Mercer Elementary School in Fredericksburg will sing for customers during the grand opening, and a portion of the proceeds from that day’s sales will be donated to the Fredericksburg school.

As part of the celebration, Barnes & Noble will be selling its NOOK Simple Touch Reader for $59 from Nov. 14 to 23 while supplies last. The price, which is the lowest ever for this model, will be available at the Central Park location only. The NOOK Simple Touch normally sells for $99.

The new Central Park Barnes & Noble will feature:

Children’s and Teen Departments: The children’s section will feature more than 12,000 titles, and will host weekly story times and other events featuring guest readers and costumed characters. The teens section will include more than 3,000 titles for young adults.

Newsstand: The store’s newsstand will stock thousands of magazines, including hundreds of imported magazines and specialty titles, as well as a newspapers and best-selling comic series.

NOOK Boutique: This area of the store will feature NOOK devices and accessories, and staff will be on hand to answer questions and provide support. The store also will hold a weekly class on NOOK features and benefits at 7 p.m. on Wednesdays.

Educational Toys and Games Department: This will feature educational games and toys for children as well as a large assortment of games and puzzles for teens and adults.

B&N@School: It will feature educational tools and resources for teachers, librarians and parents. Educators can get a 20 percent discount on merchandise for classroom use through Barnes & Noble’s Educator Program.

Community Center: The store will host a number of community-oriented events throughout the year, including author signings and discussions, book clubs and programs with local literary and cultural organizations, and other annual events such as the store’s holiday book drive.

The business development department will also help local educators and businesses fulfill their digital needs through NOOK in Education and NOOK in Business. Tailored NOOK demonstrations and purchasing programs are available. For details, contact Ron Burch at 540/785-8152.

Barnes & Noble Café: Customers can order Starbucks beverages, desserts from the Cheesecake Factory Bakery, and such items as cookies, scones, soup, sandwiches and quiche.

The Barnes & Noble Membership Program: For an annual fee of $25, members will receive a 40 percent discount on hardcover bestsellers and 10 percent off virtually everything else in Barnes & Noble stores and online at Members will also benefit from free express shipping on all online purchases at

Rapid special-order service: Items that aren’t available in the store can be ordered from Barnes & Noble’s warehouse inventory. Store staff will be able to order and confirm the availability of more than one million titles.

Complimentary Wi-Fi Service: Customers are able to browse and download books, magazines and newspapers in seconds and check email via the free Wi-Fi connection offered at all Barnes & Noble stores. NOOK owners receive extra perks such as coupons and exclusive content from top authors when they connect their device to Barnes & Noble’s Wi-Fi through its More in Store program.

The new Barnes & Noble will be open from 9 a.m. to 10 p.m. Monday through Saturday, and 10 a.m. until 9 p.m. on Sunday.