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Cathy Jett is the assistant business editor at The Free Lance-Star, and specializes in covering the area's retail scene.

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Customer buys The Mock Turtle

The Mock Turtle, a children’s clothing store in downtown Fredericksburg, has been sold to a customer.

“I decided to buy it because I love the store,” said Kathleen Fortune. “I shop there myself [for gifts and her grandchildren], and I didn’t want to lose it.”

Mona Albertine and Linda Pisenti, longtime owners of Jabberwocky Children’s Books & Toys at 810 Caroline St., opened The Mock Turtle next door in October of 2009.

“We thought downtown needed clothing and it did,” Pisenti said. “We thought it be fun than it was.”

She and Albertine eventually realized that their heart lay in selling children’s books and toys, and that selling children’s wasn’t as interesting or fun as they’d thought.

“We hated for it not to be there so we were really glad that Kathleen was interested,” Pisenti said. “It’s an interesting shop and the stuff is just to die for. We just didn’t want to do it ourselves.”

Fortune has added several new lines to the store, including Petunia Pickle Bottom diaper bags and Daily Tea, which she described as reasonably priced children’s clothing.

Permalink: http://news.fredericksburg.com/whatsinstore/2012/05/21/customer-buys-the-mock-turtle/