UMW BEATLindley Estes covers the University of Mary Washington for fredericksburg.com and The Free Lance-Star.
UMW joins anti-litter campaign
The University of Mary Washington is launching a mission to keep the streets of Fredericksburg clear of cigarette butts.
To do so, the school will take part in the Keep America Beautiful Cigarette Litter Prevention Program, a national program to reduce the impact of cigarette butt litter, according to a university release.
UMW is also partnering with the Fredericksburg Clean & Green Commission in their efforts to reduce cigarette butt litter in the city.
Tobacco products are the most frequently littered item in the U.S., representing nearly 38 percent of all items, according to “Litter in America,” a 2009 Keep America Beautiful study of litter and littering behavior.
“In its first year, UMW will target cigarette butt litter throughout the campus with a concentrated and sustained effort and will partner with the Fredericksburg Clean & Green Commission in their efforts to reduce cigarette butt litter in the City of Fredericksburg,” said the release.
This year’s campaign theme is “Butts are Litter Too.”
Student volunteers will hand out pocket ash trays on the Fredericksburg campus from Wednesday, Sept. 11 through Friday, Sept. 13 to begin the campaign.
The Keep America Beautiful Cigarette Litter Prevention Program tackles the issue by encouraging enforcement of litter laws, including cigarette litter; raising awareness about the issue using signs and public service messages; placing ash receptacles at transition points such as entrances to public buildings; and distributing pocket ashtrays to adult smokers.
In 2012, nearly 240 communities reported an average 42 percent reduction in littered butts as a result of implementing the program, according to Keep America Beautiful’s website.
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