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Amy Umble is health reporter for The Free Lance-Star

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Mary Washington Hospital proposes new signs at its two entrances

An artist's rendering of the proposed signs at Mary Washington Hospital's main entrance.

Mary Washington Hospital wants to install new signs at its entrances.

The hospital has asked Fredericksburg for permission to place two 32-foot signs at its main entrance on Jefferson Davis Highway and one 32-foot sign at its entrance off Cowan Boulevard.

An artist's rendering of the proposed sign at the hospital's Cowan Boulevard entrance.

One of the signs at the main entrance would be on city right-of-way and would replace the sign that is there. The other, across the street, would be on city right-of-way and on University of Mary Washington property. The sign on Cowan Boulevard would be on city right-of-way and would replace the existing sign.

In its application for a special exception, the hospital says that the signs are needed because the major structures on its campus are not visible from the highway.  In addition, it says that its existing signs are “not prominent among competing commercial structures, signs and mature trees.”

The hospital proposes to build the signs of brick, steel, aluminum and plastic. Each sign would have an electronic display for changeable messages.

Mary Washington needs a special exception since it is asking for more, bigger and taller signs than permitted in city ordinances. Sign regulations allow for one sign, no taller than 20 feet, with a sign area not to exceed 100 square feet.

The Fredericksburg Planning Commission will consider the hospital’s request at its Jan. 12 meeting.

Permalink: http://news.fredericksburg.com/rapidassessment/2010/12/23/hospital-proposes-bigger-signs-at-its-entrances/

  • Rufus

    Ridiculous. There ain’t no reason for big signs on Cowan and Route 1. The distraction will cause accidents, but luckily for the victims, the MWH emergency room is around the corner.

  • http://UmqaoU GIVEMEABREAK2M

    With the hospital being the largest employer in the city I am sure they will get what they want. I really don’t see where the larger signs will cause any accidents. The drivers should be focused on “driving” and not the signs. Such signs may help those that need an emergency room the ability to find one.

  • Rodger Provo

    Jim -

    There is a proffer package and overlay district on Cowan
    Boulevard that established the existing sign design standards now in place. A 32 foot high sign on that
    primarily residential portion of the boulevard between
    I-95 and Rt. 1 is out of place and should not be approved.

  • http://comcast Katherine Jacobs

    Bigger signs will not make it a better hospital.

  • http://FREDERICKSBURG.COM DARLENE

    BIGGER SIGNS WILL NOT MAKE IT A BETTER HOSPITAL, HOWEVER IF THE ER WAIT TIMES ARE ON THIS BIG SIGN, THAT MAY NOT BE SO BAD, CAUSE THEN THE PATIENT CAN DECIDE IF THEY WANT TO SPEND A LOT OF TIME WAITING FOR CARE OR MAYBE DECIDE TO GO TO A FACILITY THAT DOSNT NEED TO FOCUS ON BIG SIGNS TO GIVE EXCEPTIONAL, SERVICE.