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About Amy Umble:
Amy Umble is health reporter for The Free Lance-Star

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What’s with all these capitals?

New logoI’m  probably the only one who notices or cares about this kind of thing, but I was glad to see that MediCorp Health System’s new name has standard capitalization. No more big “C” in the middle of the name. Now I can type Mary Washington Healthcare and not worry about getting a phone call complaining that I dropped some oddly placed capital letter.

Old logoFor some reason, hospitals and other health businesses favor these showy spellings. NextCare, UnitedHealthcare and MinuteClinic are other examples. When Healthsouth, the rehab hospital, came to Fredericksburg, I noticed immediately the sensible way the company spells its name.

Even so, I’ll still have to be alert when writing about the hospital. Kurt Rabin, one of our copy editors, noticed Wednesday night when he was editing my story on the name change that the hospital’s choice violates Associated Press style. The AP Stylebook is our bible when it comes to spelling and punctuation. It says simply under the listing for health care: “Two words.”     

A story about MediCorp’s name change is here.

Permalink: http://news.fredericksburg.com/rapidassessment/2010/01/21/whats-with-all-these-capitals/