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Kaine launches Spanish-language ad

Democratic U.S. Senate candidate Tim Kaine is out today with a new TV ad — in Spanish.

Called “Valores” (“values”), the ad features Kaine, who was a missionary in Honduras in his youth, speaking into the camera in Spanish, talking about values he learned as a missionary, his efforts as governor to expand pre-kindergarten programs, and promising to support immigration reform.

It’s part of the Kaine campaign’s efforts to reach out to Latino voters.

Here’s the ad online:

Kaine also will air radio ads in Spanish.

His campaign said this is “the beginning of a sustained Spanish-language media buy that will continue through Election Day,” and noted that Kaine also has a Spanish-language campaign website.