Free Lance-Star reporter Chelyen Davis covers Virginia government.
Kaine launches Spanish-language ad
Democratic U.S. Senate candidate Tim Kaine is out today with a new TV ad — in Spanish.
Called “Valores” (“values”), the ad features Kaine, who was a missionary in Honduras in his youth, speaking into the camera in Spanish, talking about values he learned as a missionary, his efforts as governor to expand pre-kindergarten programs, and promising to support immigration reform.
It’s part of the Kaine campaign’s efforts to reach out to Latino voters.
Here’s the ad online: http://www.youtube.com/watch?v=lQ_BGmtomRU&feature=youtu.be
Kaine also will air radio ads in Spanish.
His campaign said this is “the beginning of a sustained Spanish-language media buy that will continue through Election Day,” and noted that Kaine also has a Spanish-language campaign website.