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Coverage of Virginia politics and the 2014 election.

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Allen launches TV ads

Now that he’s the official Republican nominee for the U.S. Senate race, George Allen is starting to run TV ads.

Both feature women who talk about Allen as a person, not a politician, and emphasize that they’re parents supporting Allen. Both women know or have worked for Allen; Dorothy Jaeckle is a Chesterfield County supervisors and a former parent appointee to the Advisory Board for Teacher Education and Licensure, while Betsy Beamer was Secretary of the Commonwealth under Allen, and is a senior advisor in this campaign.

In her ad, Jaeckle calls Allen “one of the most good-natured people I’ve ever come across” and describes him coming to talk to her during a school field trip with her son. Beamer’s ad describes Allen as “a good man, a good husband, a good father, he’s a good listener.”

The two ads will run on “targeted TV stations” and cable around the state through the summer, according to the campaign. Both spots can be seen here:

The ads will also be accompanied by a Facebook and Twitter account focusing on the concerns of families and small businesses.

In response, Democrat Tim Kaine’s campaign said the ads “do nothing to explain why he championed policies that nearly crippled the economy and offer no new ideas for how to rebuild.

“Virginians don’t need TV ads to tell them what kind of senator George Allen would be – they already know. During his last term in the Senate, George Allen advocated policies that took us from record surpluses to massive deficits, tax breaks for wealthy oil companies over investments in education, and voted four times to raise his own pay while helping to create our economic mess,” said Kaine spokeswoman Brandi Hoffine.

Kaine has set aside $2.5 million to run ads this summer and fall.