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Coverage of Virginia politics and the 2014 election.

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Obama airs new ad in Va

The Obama campaign on Monday announced a new TV ad airing in Virginia, Pennsylvania, Ohio, Nevada, New Hampshire, Iowa, North Carolina, Florida and Colorado.

The ad, titled “Go”, says that since the recession’s worst job losses, the economy is starting to grow and 4.2 million jobs have been created. (See the ad here).

“We’re not there yet. It’s still too hard for too many,” the ad says. “But we’re coming back. Because America’s greatness comes from a strong middle class.”

Obama’s reelection message has had a strong focus on the middle class; in a campaign rally in Richmond on Saturday, Obama said “This isn’t just another election, this is a make or break moment for America’s middle class.”

In a conference call with reporters on Monday, Obama strategist David Axelrod and campaign manager Jim Messina said the campaign is spending about $25 million on this ad buy, and purposely made it a positive ad, rather than one that criticizes presumed opponent Republican Mitt Romney.

“I believe that by the end of this week, certainly by the end of next, we’ll have spent more money offering people positive vision for the future… than Governor Romney has in his entire campaign,” Axelrod said.

He said the ad is now running in swing states, but will run later around the country.

Romney’s campaign fired back in emailed press releases, saying American workers are not better off than they were when Obama was elected, and arguing that many of the jobs created in the past few quarters have been low-paying jobs.

“Americans will hear a lot from President Obama in the coming months, but what they won’t hear from him is the fact that his policies have wreaked havoc on the middle class,” said one release. “After a doubling of gas prices, declining incomes, millions of foreclosures, and record levels of unemployment, Americans know they’re not better off than they were four years ago.”