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Organic grocery set for downtown Fredericksburg

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A small grocery store focused on organic, locally sourced, all-natural and gluten-free products is coming to the corner of William and Sophia streets in downtown Fredericksburg.

Kathy Craddock and Brandi Fishback, the women behind Kickshaws Downtown Market, this week signed a lease to occupy the roughly 1,100-square-foot space at 101 William St. The storefront is adjacent to the Virginia Deli, which recently moved out of the space but still occupies the storefront along Sophia.

Craddock, who formerly ran a bakery called Lily Lane Cakes, follows a gluten-free and “paleo” diet that she says makes her feel significantly healthier. She said it’s difficult to find the ingredients she needs, which led to the idea of starting an organic-focused local grocery store.

Craddock is partnering with Fishback, a former police officer whom she has known for a couple of years. The word kickshaw is defined as a small, tasty bite to eat.

Craddock and Fishback will meet soon with city planning officials and hope to open Kickshaws on May 1. They plan a Kickstarter campaign soon to raise funds for initial inventory.

—Bill Freehling