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FredFM hits the airwaves

MORE: Read more news from Fredericksburg

BY CATHY JETT / THE FREE LANCE-STAR

FredFM, a radio station with a unique mix of music and programming, will begin streaming live at listen.fredericksburg.com and on air at 96.5 FM on Tuesday.

The new station will have an eclectic blend of music geared to in-office listening during the day, and highlight a different type of music each evening. Programming will include the blues on Mondays, honky-tonk on Tuesdays and jazz on Saturdays.

“It’s true variety, like nothing you have ever heard,” said Mark Bass, general manager of the Star Radio Group. “This is a very unusual partnership between the Radio Group and fredericksburg.com, and just shows the diversity of our portfolio of media outlets.”

FredFM is owned and operated by The Free Lance–Star Publishing Co., which also owns The Free Lance–Star and Star Weekly newspapers, fredericksburg.com and the Star Radio Group of WFLS, WWUZ, WVBX and WNTX.

Developed as a companion to fredericksburg.com, FredFM will focus on the Fredericksburg community, with a mix of local artists, news and commentary. The station will also broadcast local events and offer a way for local groups to connect.

“FredFM is a brand new way for fredericksburg.com to inform and connect members of our community,” said Chris Muldrow, chief digital officer of The Free Lance–Star Publishing Co.

“We will have ways for people to go on the site and let us know what kinds of music they’d like to hear, and we’d also like to hear voices from all over Fredericksburg. We think the diverse character of the station will really reflect some of the best things about our region.”

People who submit suggestions online about the station will be entered to win a Wi-Fi radio.

“Our mission is to be the indispensable information source for our community,” said Nick Cadwallender, publisher of The Free Lance–Star Publishing Co., “and FredFM is a unique opportunity for us to fulfill that mission.”

Cathy Jett: 540/374-5407

cjett@freelancestar.com

Permalink: http://news.fredericksburg.com/newsdesk/2013/04/16/fredfm-will-hit-the-airwaves-and-stream-live-begins-on-fredericksburg-com/