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Mike Zitz writes about consumer electronics and gadgets for fredericksburg.com

Apple won its lawsuit. Will it lose its luster?

For years, Bill Gates and Microsoft were reviled for supposedly trying to create a monopoly by suppressing innovation.

Gates and Microsoft were seen as the establishment, epitomizing greed. Steve Jobs and Apple were perceived as being part of the counter culture–the anti-Microsoft.

Ironically, the “greedy” Gates left Microsoft and went on to become the world’s biggest philanthropist. And he’s given a cash award for innovation in the form of a solar toilet: “Will Bill Gates do for the Toilet what he did for the Computer?”

When Apple was awarded a judgment of over $1 billion in its lawsuit against Samsung yesterday, the public lost. Unless the ruling is overturned, Apple will reap billions from other companies who want to use features like double-tap zooming. And that will be passed onto consumers.  If upheld on appeal, it will mean fewer choices.

In a statement, Samsung officials said:

“It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple’s claims. Samsung will continue to innovate and offer choices for the consumer.”

The ruling sent a message that “stealing isn’t right,” Apple officials said in a statement:

“We are grateful to the jury for their service and for investing the time to listen to our story and we were thrilled to be able to finally tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than even we knew. The lawsuits between Apple and Samsung were about much more than patents or money. They were about values. At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.”

CNET  questioned whether the jury was prepared to deal with the complexity of patent law.

CNN Money reports on what happens to your Samsung phone:

 ”Apple’s design and software claims involved scores of Samsung devices, including the Nexus S 4G and S II.

“As a result of the ruling, Apple could request an injunction against the Samsung devices that were found to have infringed on its patents. That means Samsung could be forced to take those gadgets off the market until they are changed.

“If you already own the devices in question, though, don’t worry: Even with an injunction, no one can pry the phone out of your hands. But it’s possible that your phone could receive a software update that tweaks how it looks and works.”

It’s a big win for Apple and its stockholders–at least in the short term.

In the long term, Apple, which was already outsourcing hundreds of thousands of American jobs to China in order to make itself one of the most profitable companies in history, may lose its cool, counter-culture image and begin to be perceived as greedy.

And that, in turn,  just might mean that owning an iPhone or an iPad doesn’t seem quite as cool.

Maybe Apple will decide that with the billions it collects over time if the ruling is upheld, it can afford to bring all those jobs back from China. That would make every American proud to own an Apple device.

 Ha, ha, ha. No, I guess not.

Permalink: http://news.fredericksburg.com/mzitz/2012/08/25/apple-won-its-lawsuit-will-it-lose-its-luster/

  • iOS_TV

    You couldn’t be more wrong. Apple’s win is a win for anyone who cares about intellectual property and it’s a win for consumers.

    If it hold up through the appeal, it will force companies to innovate versus copy others. However, Samsung is unlikely to change. Copying is in their DNA and I suspect they will try to be more creative with their cloning ways.

  • valvolux2

    Too right. Apple took other peoples ideas and repackaged them. The likes of Samsung took the concept and made it even better. Apple hasn’t improved their products since 2007 and they now have inferior products. This is just poor american patents…its a broken system…this has been thrown out in ever other country because its flat out ridiculous. You can not patent something gestures….the best they have is the screen spring back when you ghetto the end of something. This was removed from android 3 versions ago. And guess what….android now has a far cooler way of showing users they are at the end. A billion dollars for this and for having products that look similar….is a mind boggling joke. Last hurrah for apple I think. They are already an uncool brand that over 50s use. They will never recapture the market they need most.

  • http://www.facebook.com/pages/Cymagen/70189322511 Cymagen

    Apple shamelessly copies everyone as well. As Steve jobs has said before. Stfu.

  • Bibek Shrestha

    apple how come you guys won…
    can one paper company put a lawsuit to other paper company saying, you can write in your paper as we can too.
    take an eg: of telephone can one telephone making company put a lawsuit against another telephone making company and say look there are digits from 0 to 9 in his telephone too.

    can a tv company put a lawsuit against another tv company saying it also displays color and picture as our tv…

    you dont need to b genius to think …..
    u decide..
    apple i liked your product and everything cause you were different from microsoft but now you are as same as them, monopoly why ??

  • http://pulse.yahoo.com/_J2S3MKDXB7565QIRK5QGRAFRQQ pern ren

    Another guy still mesmerised by the late super salesman Steve Job.  Wake up.  Apple isnt a cool company and Jobs wasnt a saint.  He’s just a super salesman that sold you an idea because he knew human weakness, just like all businesses

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