Our 2014 Fredericksburg Business Insider sponsors
|Click here for information on sponsorships|
Lindley Estes is a business writer for The Free Lance-Star and Fredericksburg.com. This blog is on Fredericksburg-area business. Send an e-mail to Lindley Estes.
Sprelly opening restaurant downtown
Silversmith’s Sprelly will move into the Made in Virginia Store at 920 Caroline St. where Fizzlebottom’s Cafe currently serves up sandwiches.
Fizzlebottom’s chef Justin Cunningham will begin as the head chef at Spencer Devon Brewing in October and Silversmith will take over the lease, opening later that month.
Silversmith’s sandwiches aren’t you’re average PB&J, though.
He will serve sweet and savory sandwiches as well as crepes on his regular menu.
Offerings will include a variety of nut butter spreads and jams coupled with different lunch meats, cheeses, bacon and fruit as well as spreads and jelly. One traditional sandwich he’ll offer with a twist is the Elvis-style PB&J: a grilled peanut butter sandwich with sliced bananas, bacon and drizzled with honey. It will also be offered in a crepe.
Customers will also have the opportunity to use what Silversmith calls “The Nut Butter Bar.” It will function like a frozen yogurt bar, where customers can fill a tub with nut butters and purchase it based on weight.
Sprelly nut butters are currently available at five local farmers markets in a variety of flavors including Salted Butterscotch Peanut Butter, Sweet Thai Chili Peanut Butter and White Chocolate Almond Butter.
Silversmith came up with the idea about a year ago, around the time he was laid off from his job in sales of seven years.
But a year out he said he’s doing better with Sprelly than he was in his former position.
He attributes the success to getting involved with the local startup community through FredXChange, a non-profit that helps startups in the area, and Startup Weekend, which helped him come up with a business plan and develop his brand.
“The first few months since Startup Weekend have been really amazing, and a very humbling experience,” he said.
In November, Sprelly took the People’s Choice Award at the local Made in FredVA business competition. He also won a crowd favorite award at Startup Weekend in January, after which he launched a successful Kickstarter campaign to raise money for the business.
In the future, Silversmith plans to expand with a food truck that will serve at festivals and events and then franchise his business nationwide.