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Lindley Estes is a business writer for The Free Lance-Star and Fredericksburg.com. This blog is on Fredericksburg-area business. Send an e-mail to Lindley Estes.

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Local real estate firm to get Berkshire Hathaway branding

For-sale signs bearing the Berkshire Hathaway name will start appearing at houses around the Fredericksburg area in the coming months.

On June 5, Stafford County-based real estate brokerage firm Prudential Simpson & Associates will become Berkshire Hathaway HomeServices Simpson.

The local firm’s new name stems from a deal that a division of Warren Buffett’s Berkshire Hathaway made in 2012.

Berkshire’s HomeServices of America Inc. unit, which is one of the largest residential brokerage firms in the country, that year bought the Prudential real estate brand.

Individual Prudential firms have been coming under the Berkshire branding as they renew their franchise agreements.

Permalink: http://news.fredericksburg.com/businessbrowser/2014/04/07/local-real-estate-firm-to-get-berkshire-hathaway-branding/