Struggle with hair loss leads to downtown business

A woman’s struggle with a disorder involving the urge to pull out one’s own hair was the inspiration for a new business coming to downtown Fredericksburg.

Denise Webster and her daughter, Heather Lease, plan to open a business called TrichWig Co. in a 1,400-square-foot space at 1008 Sophia St. by mid-February. The boutique will carry wigs, hair extensions, jewelry, head and scarf coverings, and a variety of hair- and skin-care products.

The name of the business comes from a disorder called trichotillomania, with which Webster has long suffered. Lease said in an email that her mother’s life changed after trying a wig, and they decided to open the store to provide the same experience to others.

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