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Lindley Estes is a business writer for The Free Lance-Star and Fredericksburg.com. This blog is on Fredericksburg-area business. Send an e-mail to Lindley Estes.

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Meadow Event Park looking for naming-rights sponsors

The new owners of The Meadow Event Park in Caroline County are looking for naming-rights sponsors for buildings at the 331-acre property near Kings Dominion.

Union First Market Bank previously had naming rights at the 13,000-square-foot manor house on the property, but that deal has since ended.

No one else has assumed the naming rights, said Greg Hicks, spokesman for the Virginia Farm Bureau Federation, a co-owner of the Meadow Event Park. A sponsor is being actively looked for.

The Farm Bureau currently has naming rights at the nearly 64,000-square-foot exhibition hall on the property, but Hicks said a new naming-rights partner for that building is also being sought.

Earlier this year the Virginia Farm Bureau Federation and Tennessee-based Universal Fairs bought the Meadow Event Park and rights to run the State Fair of Virginia at the site. The purchase was part of the bankruptcy proceedings of the previous fair operator and property owner. The new owners put on the State Fair this fall.

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Permalink: http://news.fredericksburg.com/businessbrowser/2012/11/29/meadow-event-park-looking-for-naming-rights-sponsors/