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Lindley Estes is a business writer for The Free Lance-Star and Fredericksburg.com. This blog is on Fredericksburg-area business. Send an e-mail to Lindley Estes.

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Andre Agassi: Sting of defeat felt more than joy of victory

WINNING the 1992 Wimbledon title was supposed to be a life-changing event for tennis great Andre Agassi.

After years of Grand Slam disappointment, Agassi shed the label of choker to win the most prestigious tennis tournament in the world.

Agassi was relieved, to be sure, he writes in his recently published autobiography, "Open." But what he discovered was surprising.

"A win doesn’t feel as good as a loss feels bad, and the good feeling doesn’t last as long as the bad," Agassi says in "Open."

"Not even close."

The same emotions are at play in investing, as Jason Zweig reveals in his book "Your Money and Your Brain."

Click here to read this week’s entire Business Browser column. Click below to read more about the two books mentioned here on Amazon:

Open: An Autobiography

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Permalink: http://news.fredericksburg.com/businessbrowser/2009/11/29/andre-agassi-sting-of-defeat-felt-more-than-joy-of-victory/