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Lindley Estes is a business writer for The Free Lance-Star and Fredericksburg.com. This blog is on Fredericksburg-area business. Send an e-mail to Lindley Estes.

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How do we decide what we’ll pay for?

COVERAGE of the conversion from analog to digital broadcasting has fallen into my lap at The Free Lance-Star.

I did a couple of articles back in February when Congress was first mandating that U.S. television broadcasters drop their analog signals in favor of digital to open up more airwave space for emergency agencies such as fire and police departments.

Then Congress extended the digital deadline to June 12. So this most recent deadline led to additional stories about the transition, and how many local people who relied on over-the-air television were having trouble with the switch.

I admit that when I first started covering this I didn’t see it as a big story. Everyone has cable or satellite TV, I assumed, so the switch wouldn’t really be much of a big deal. I was wrong.

Click here to read this week’s full Business Browser column.

Permalink: http://news.fredericksburg.com/businessbrowser/2009/06/21/how-do-we-decide-what-well-pay-for/