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Local grad uses the Web to teach basketball skills
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A Brooke Point High School and University of Mary Washington graduate is making a name for himself as a basketball trainer and new-media expert.
Rocky Ullah—“Coach Roc”—has built a YouTube channel called ILoveBasketballTV that teaches viewers a variety of basketball skills and workouts. The site has about 67,000 subscribers and has generated almost 5 million page views in less than a year.
Ullah’s Facebook page, I <3 Basketball, has more than 850,000 fans, and he also has a large following on Google Plus.
Basketball is nothing new for Ullah, who spent most of his childhood in Stafford County. He played on the varsity team at Brooke Point, where he graduated in 2008, as well as for two seasons at the University of Mary Washington.
After graduating from UMW last May, the 24-year-old Ullah decided to pursue his passion for basketball and start his own business rather than accepting a job he had been offered working for FEMA in Washington.
He has worked with a basketball-focused website called HoopMixtape, which shows highlights from the NBA, college, high schools and more. In addition to training athletes online, Ullah consults with businesses on using social media to generate customers and revenue, with a focus on YouTube.
Ullah has partnered and trained with Adam Linkenauger, a champion high-jumper at Clemson University who owns a company called Freak Athletics.
Due to his large online presence, Ullah said he is now one of the biggest basketball trainers in the world and is seen by thousands of athletes a week. He recently released a new basketball training program called Pro Handles that has already generated substantial revenue.
This summer, through a program called Freak Hoops, Ullah plans a 10-city basketball camp including stops in New York, Orlando, Los Angeles and Charlotte.
Ullah, who lives in Roanoke but comes to Stafford frequently to visit his family, said he is glad he turned down the government job and took a chance starting his own business.
“It’s been a great journey, and it’s only beginning,” he said.
Bill Freehling: 540/374-5405