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‘Super’ ads will delight viewers

NEW YORK—Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot and Kia revives Laurence Fishburne’s “Matrix” character Morpheus.

Here are 10 ads to watch for on Sunday.

1. Anheuser–Busch: The company’s ad in the fourth quarter shows an adorable golden Labrador becoming enamored with one of the beermaker’s iconic Clydesdales to the tune of “Let Her Go” by Passenger.

2. General Mill’s Cheerios: The company brings back an interracial family that starred in a prior spot to show the father telling his daughter they’re going to have a new addition.

3. Bank of America: The bank will promote its partnership with AIDS nonprofit RED by having U2 sing its new single “Invisible” between the first and second quarters. The song will be free on iTunes during the game and for the following 24 hours. Bank of America will donate $1 each time it is downloaded to the Global Fund to Fight AIDS.

4. SodaStream: The Israeli at-home soda maker’s fourth-quarter ad features “Her” actress Scarlett Johansson touting the health and environmental benefits of the soda maker. On Thursday, Johansson resigned her Oxfam ambassadorship. The nonprofit was unhappy she was linked with the company, which operates in Israeli settlements in the West Bank.

5. H&M: The clothing maker’s ad in the second quarter features technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham’s Bodywear with their remote control.

6. Nestle’s Butterfinger: A suggestive teaser ad showed a couple, “Chocolate” and “Peanut Butter,” in ’70s-style couple’s therapy talking about the need for “change” and “excitement.” The actual ad in the third quarter will have a related theme and Butterfinger is expected to introduce its peanut butter cups.

7. Beats Music: Ellen DeGeneres reimagines “Goldilocks and the Three Bears” in this ad running in the third quarter that introduces Beats Music, a streaming music service.

8. Wonderful Pistachios: Comedian Stephen Colbert runs amok in two 15-second ads in the second quarter.

9. Kia: In the carmaker’s third-quarter ad, Laurence Fishburne reprises his “Matrix” role and displays some surprising operatic skills.

10. Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best-loved and most-remembered spots during the big game. Look for another surprising spot or two this year.

 

Permalink: http://news.fredericksburg.com/business/2014/01/31/super-ads-will-delight-viewers/

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